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Sterne, Jonathan

Sounds Like the Mall of America: Programmed Music and the Architectonics of Commercial Space

2003

Tuesday 17 January 2006, by Rob Weale

In this chapter the author notes that, in the USA, shopping malls have become icons of consumer society, and that when discussing the shopping mall in a social/cultural context the visual bias in such critique tends towards the assumption that all matters presents itself to be seen. But what if we were to listen to a shopping mall instead? What could be heard? In addressing these questions the author examines the use and effect of programmed music (often referred to under its most prominent brand name, MUZAK).

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